View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nike.com on Twitter: "NikeStore checkout is still down. We are working to resolve the issue and will provide updates when the site status changes." / Twitter Nike.com on Twitter: "NikeStore checkout is still down. We are working to resolve the issue and will provide updates when the site status changes." / Twitter](https://pbs.twimg.com/media/DfXXVO5VAAAGqQr.jpg)
Nike.com on Twitter: "NikeStore checkout is still down. We are working to resolve the issue and will provide updates when the site status changes." / Twitter
![Social Status on Twitter: "RELEASE UPDATE: SOCIAL STATUS x NIKE “FREE LUNCH” DUNKS - “CHOCOLATE MILK” Due to unforeseen circumstances, the Social Status x NIKE “Free Lunch” Dunks in the “Chocolate Milk” Social Status on Twitter: "RELEASE UPDATE: SOCIAL STATUS x NIKE “FREE LUNCH” DUNKS - “CHOCOLATE MILK” Due to unforeseen circumstances, the Social Status x NIKE “Free Lunch” Dunks in the “Chocolate Milk”](https://pbs.twimg.com/media/E-TWuemWQAQ8YA5.jpg:large)
Social Status on Twitter: "RELEASE UPDATE: SOCIAL STATUS x NIKE “FREE LUNCH” DUNKS - “CHOCOLATE MILK” Due to unforeseen circumstances, the Social Status x NIKE “Free Lunch” Dunks in the “Chocolate Milk”
Foot Locker - Follow us at our official Twitter account @footlocker! Get all the latest Foot Locker news, release information, product images and more! | Facebook
Social Status on Twitter: "RELEASE UPDATE: SOCIAL STATUS x NIKE “FREE LUNCH” DUNKS - “CHOCOLATE MILK” Due to unforeseen circumstances, the Social Status x NIKE “Free Lunch” Dunks in the “Chocolate Milk”
![Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter](https://pbs.twimg.com/media/DlDCQ0QW4AAdnt0.jpg)