![Lily James, Matt Smith and 'Downton Abbey' stars fete the launch of My Burberry Black fragrance in London Lily James, Matt Smith and 'Downton Abbey' stars fete the launch of My Burberry Black fragrance in London](https://www.telegraph.co.uk/content/dam/fashion/2016/08/23/Christopher_Bailey_and_Lily_James_at_an_event_to_celebrate_the_launch_of_My_Burberry_Black_trans_NvBQzQNjv4BqrVbJRI2JgAvVBtO2dKOr2P19P9pk-ASX3PK7McwS7C0.jpg)
Lily James, Matt Smith and 'Downton Abbey' stars fete the launch of My Burberry Black fragrance in London
![Burberry on X: "#MyBurberry Black – the new fragrance for women, inspired by the iconic black trench coat. Monogram yours. https://t.co/Fwrgszm1Tz" / X Burberry on X: "#MyBurberry Black – the new fragrance for women, inspired by the iconic black trench coat. Monogram yours. https://t.co/Fwrgszm1Tz" / X](https://pbs.twimg.com/media/CqtX3VPUEAAmCN9.jpg)
Burberry on X: "#MyBurberry Black – the new fragrance for women, inspired by the iconic black trench coat. Monogram yours. https://t.co/Fwrgszm1Tz" / X
![Lily James on why London is so special as she is revealed as the face of Burberry's latest fragrance | London Evening Standard | Evening Standard Lily James on why London is so special as she is revealed as the face of Burberry's latest fragrance | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2016/08/22/16/lilyburberry9.jpg?width=1200&height=630&fit=crop)