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The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
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Paris Saint-Germain and Jordan Brand collaborate, and SNS sets the scene with jersey customizer Nithsaya in Paris. - Sneakersnstuff (SNS) | Sneakersnstuff (SNS)
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