![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/5d21ec22-28d0-451d-896e-c68a10ca572c_fcec9d04.jpg)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them) Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them)](https://dollarsandsense.sg/wp-content/uploads/2020/12/david-lezcano-Gikm-aEAIaE-unsplash.jpg)
Why Are Adidas YEEZY Sneakers So Expensive and Popular (That Some Risk Breaking The Law To Buy Them)
![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg)